Floorboards Launch Site in i-ntarsiaTM
5th. March 2004: Leading floorboard and flooring system supplier, Floorboards, have chosen i-ntarsia as the environment to launch their new web site. The new site features an extensive product catalogue and the largest range of tools and accessories on the web.
Site design and build was undertaken by Floorboards' media agency Carrington Caunter (CCA), with i-ntarsia providing a platform for them to complete the site. The advantage to Floorboards is that they now have the ability to completely manage the site themselves, including more complex aspects such as search engine marketing.
This project is an excellent example of i-ntarsia being used as a technology enabler for a creative third party. It allowed CCA to concentrate of pulling offline and online brands and materials together, whilst allowing them to handover a site which their client can run themselves.
You can see the completed site at http://www.floorboards.co.uk.
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