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Paramount Pools

Paramount had an all too common story regarding their web site; the site was designed a couple of years before, and had cost a reasonable amount of money. Since then, despite their own efforts, it had sat and generated little, if any, interest. Then they approached I-Next.

I-Next began the task with a "use case" analysis which helped identify the site users and the things they would use the site for. This was crucial because of the complex sales channels that Paramount use. The site was then redesigned in the light of the research and a great deal of high quality content was added.

In parallel, a search engine strategy was developed to ensure that Paramount's new site is easy to find for their target market. The two came together in early in 2002. Within 6 months of the launch, Paramount had secured enough additional business to pay for the work I-Next undertook 3 times over!

You can view the Paramount site at http://www.paramount-pools.co.uk.

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